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Meet the Executive Officers

The Royal Leamington Spa Executive Board consists of professionals who represent a broad spectrum of business sectors. Each of the Executive Officers are Leamington business owners or managers in their own right, giving them the experience to represent you in local issues that affect your business.
The Executive Board meets ten times a year, generally on the second Thursday of each month between 8am and 9.30am. Officers are invited to present a verbal report at each Executive meeting and to attend other meetings that are relevant to their roles.
We are always looking for business people who are passionate about Royal Leamington Spa and who can spare a little time to serve on the Executive Board. If you are interested in joining the Exec, please contact the secretary.


Hayley KeyChamber Chair

Director at Lockwoods Ski and Outdoor.
Hayley has worked for this independent retail business for over 17 years, giving her great experience in the unique needs of our other independent businesses. Before being a member of the Chamber board Hayley was an elected councillor which enabled her to gain knowledge of how local government worked - and how the chamber can influence this!
Business: Lockwoods Ski and Outdoor

Alan HeapVice Chair

Director, Purple Monster.

Following a successful career in theatre and television, Alan co-founded Purple Monster and has developed his particular talent for connecting with audiences of all sizes into a world-class ability for facilitation.

Alan’s communication skills have been used to great effect across industries as diverse as healthcare and fmcg, with a large portion of power and utilities and business services along the way.

Jonathan MeredithSecretary

A Chartered Accountant, Jonathan Meredith was in practice for many years in Leamington and was treasurer of The Chamber before becoming secretary in 2009. He now runs J M Accountants & Business Advisors.

Having a financial and managerial background brings over 40 years’ experience to The Chamber and to members seeking business advice.

Although now over 100 years old, The Chamber has an important role to play in the town’s business community putting its views forward to local councils and government keeping Leamington as a vibrant business centre where people want to visit or trade.

Email: thesecretary@thechamberleamingtonspa.org
Business: JM Accountants & Business Advisors Limited


Trevor DayTreasurer

Corporate Services Partner - Burgis & Bullock Chartered Accountants.

My role within Burgis & Bullock is to develop close working relationships with new and existing business owners and to help them with various issues such as business start-ups, growth strategies and financial management.
I really enjoy working with a wide client base of owner-managed and family businesses, including many town centre retailers. I’m also keen to promote and support local businesses wherever possible and I feel that my role as Treasurer enables me to gain a clearer understanding of the many issues and opportunities that they are currently dealing with.

Business: Burgis & Bullock

Mark LewisLegal Adviser

Mark Lewis is a Partner in the Business Group at Lodders Solicitors LLP in Stratford, with extensive experience of corporate and commercial matters and a focus on charities and the not-for-profit sector.

Lodders Solicitors LLP has been in existence for approximately 225 year and has a total headcount of over 100.

Mark Lewis is a former Chairman of the Chamber of Trade and is currently the legal adviser to the Chamber.

Business: Lodders LLP, solicitors

Alex ToftPlanning Officer

Alex Toft is currently a Business Growth Advisor with the University of Warwick, helping high growth SME’s develop further and access finance. He comes to us with a background in commercial, Board and international roles with blue chip companies the likes of Unilever, ICI, INEOS and the NHS. He’s lived and worked in Brazil and Indonesia and made several appearances on the BBC and ITV.

His association with Leamington Spa started as a former Director of Operation for the Air Ambulance Service and was instrumental in launching the UK’s first dedicated Children’s Air Ambulance in addition to his regular duties of looking after the Warwickshire Region. His academic qualifications range from science to law, recently receiving from the University of Liverpool their Pott’s Medal for his role in the development of science. A founder of a biotech built around the drug he invented, a former honorary senior lecturer in Clinical Medicine, he’s now using his skills in the Chamber to support local business in Leamington Spa and is connected with The Leamington Wine Company which adds to his personal interest in our local issues.


Parminder Singh BirdiMembership Coordinator

Senior Partner at Spa Computer Centre, a family run computer business established in 1982. Parminder joined the Chamber in 1992 and after chairing various sub committees was elected Chairman in 2006. He served on the Executive Committee for the Town Centre Management Initiative and was a founding board member of BID Leamington's interim committee.
Parminder was also Chairman of British Asian Business and Professionals Association, Trustee of Norton Foundation and is now a serving Independent Town Councillor and Town Mayor of Whitnash.

Business: Spa Computers

Stephanie KerrBID Leamington

Executive Director, BID Leamington.

Steph has a passion for the development of thriving, connected and supportive cities and communities. Her key objectives are to re-engage with businesses to offer added value, re-energise them in challenging times and to develop stronger community partnerships.

Business: BID Leamington